SundaySky is a leading provider of smart video technology for marketing teams. Their platform enables marketers to create personalized and interactive video experiences that engage audiences and drive results. By combining the power of video with data-driven personalization, SundaySky helps businesses deliver more effective and targeted marketing campaigns.

My Role

As a UX/UI Design Intern at SundaySky, I played a role in developing a new product that allows marketers to easily design landing pages for personalized smart video campaigns. This feature was designed to enhance the platform's value proposition and provide marketers with a powerful tool for engaging their audience.

Project Goals and Objectives

• Simplify landing page creation: To make it easier for marketers to design effective landing pages without extensive technical knowledge.
• Enable personalized messaging: To allow marketers to tailor messages to individual recipients based on their preferences and behavior.
• Enhance user engagement: To increase click-through rates and conversions by providing a more relevant and engaging experience.

User Research and Persona Development

To understand the needs and preferences of our target users, we conducted in-depth research and developed detailed user personas:

• Marketing Manager: A busy professional responsible for creating and executing marketing campaigns.

• End User: The recipient of the personalized smart video and landing page.

Design Process and Deliverables

• Wireframing and Prototyping: Created wireframes and prototypes to visualize the feature's functionality and user flow.